Overnight Google unveiled their next big brand, Nexus.
Nexus is a phone, a tablet, and a media player (kind of like an Apple TV). Nothing really new with any of these devices, apart from the complete end to end control, and therefore better integration and experience, from Google.
Finally it looks like Google might have learnt a lesson from Apple, in that controlling the entire product experience means that you’ll likely have better adoption as everything just works together properly.
Regular people aren’t geeks, they don’t want to hack things together to make a working whole, they just want things to work. Apple has excelled in recent times with this philosophy all the while Google was preaching ‘open’.
Good work Google, hopefully these devices will help them get back in the market, and by proxy make Apple have to work a little harder.